Achieving Success

FIT is comfortable working with both seasoned and new rights holder brands in gaining corporate partners. It simply comes back to patience and method.

FIT specialises in longer term, brand lead alliances rather than short term campaign driven sponsorships. These more strategic partnerships often take time to align all elements, but a patient methodical approach will more than likely see the partnership survive and prosper long term.

This approach was most recently celebrated with the launch of the long term partnership between Medibank Private and The Wiggles.

The centerpiece of the partnership is an internet portal wiggleintohealth.com which aims to support young families by providing vital information on establishing and maintaining a healthy lifestyle.

This partnership showcases a best practice approach to combining commercial outcomes with positive, worthwhile community support and draws on a full array of assets from both parties to support the Wiggle into Health program.