ACHIEVING SUCCESS

FIT is comfortable working with both seasoned and new rights holder brands in gaining corporate partners. It simply comes back to patience and method.

FIT specialises in longer term, brand lead alliances rather than short term campaign driven sponsorships. These more strategic partnerships often take time to align all elements, but a patient methodical approach will more than likely see the partnership survive and prosper long term.

FIT started working with the Australian Centre for the Moving Image quite early on in its existence. Whilst recognised as an international leader in the cultural expression and reflection of the moving image, ACMI and FIT had to work diligently and methodically to gain the notice and appreciation of the Australian corporate scene.

A suite of successes has followed with presenting exhibition partnerships with major global brands NEC and Nintendo. ACMI and FIT are also proud of the innovative Major Partnership with BigPond which saw the production of Australia's richest video game creation competition, Project Joystick.

ACMI now enters its most exciting period to date with the current development of their stunning new $9million ground floor gallery.

"Fit's creativity, energy and persistence have not only produced real results, but also provided us with a great learning experience."

 Elly Bloom, Marketing & Communications Director            Australian Centre for the Moving Image