GETTING PREPARED

FIT has carried out sponsorship audit/preparation programs for a wide variety of non sports rights holders, including the Australian Centre for the Moving Image, Chisholm Institute of TAFE, Austrade, the NSW Department of Ageing, Disability and Home Care, Save the Children Foundation and Xstrata Foundation.

As examples, our work with the New South Wales Fire Brigade assisted a highly specialised, non marketing based organisation to understand and prepare for the challenge of sponsorship marketing. With over 6,000 staff and an intricate organisational structure to navigate, our project also had to negotiate through the complexities of a Government lead organisation.

Alternately, FIT has enjoyed an ongoing role in the rebranding and structural development of Chalk Urban Art Festival. Starting as a small pavement art event in 2005, Chalk now enters its 4th year as a fully fledged city based festival offering a wide variety of visual and performance art experiences. In 2007 FIT secured the festival's first major corporate partner with Mazda launching their all new Mazda 2 range via a presenting partnership with Chalk.

"It was Fit's strategic review of our overall business that moved mountains for us. We would not have had such success without them!"  

Andi Mether, Festival Director, Chalk Urban Art Festival