GETTING PREPARED

FIT has carried out sponsorship audit/preparation programs for a wide variety of non sports rights holders, most recently with the St John Ambulance, NSW Fire Brigades, Royal Women's Hospital Foundation Victoria, Energise Enterprise Festival for Small Business Victoria, Australia Day and Australian of the Year Awards for the National Australia Day Council.

As examples, our work with the New South Wales Fire Brigade assisted a highly specialised, non marketing based organisation to understand and prepare for the challenge of sponsorship marketing. With over 6,000 staff and an intricate organisational structure to navigate, our audit and sales project also had to negotiate through the complexities of a Government aligned organisation, but has lead to substantial, early success in recruiting major brands McDonald's and GIO as long term strategic Partners.

FIT has also enjoyed an ongoing role in the structural development of Energise Enterprise Small Business Festival for Small Business Victoria. Our work has included a sponsorship audit, brand development and subsequent, highly successful sponsorship sales assistance.

Finally, our strategic consulting in 2008/09 with the National Australia Day Council focussed on Australia Day and Australian of the Year Awards and assisted an already sophisticated and complex organisation build a blueprint to further grow these powerful brands.

"Through the process of a sponsorship audit FIT challenged us, stretched us and has ultimately grown and developed our own thinking about our brand and our position in the market.  FIT's insights and expertise have been invaluable to our business planning - both in relationship to sponsorship and beyond."

Tam Johnston
National Program Director
National Australia Day Council