KEEPING PARTNERSFIT has seen many partnerships start with much excitement and all good intention and then gradually falter as each party goes back to their corner and focuses on their own objectives. The pressure of the average daily life of a corporate marketer combined with a rights holder who may not be fully resourced or equiped to deal with a demanding partnership can see a great opportuntity turn sour and the corporate partner declining when renewal time arrives. FIT has been servicing partners on behalf of rights holders since our inception and along with bringing a sense of calming reason, we ensure both parties deliver on their commitments, and then some... When two parties are encouraged and assisted to offer more than just contractual obligations, to dig deep into the reason for their alignment, then great outcomes can occur. Two specific cases involved partners of The Wiggles; Dairy Australia gaining a 10 fold increment on previous competitions with their Don't Wiggle Out Of Breakfast campaign, whilst Apple & Pear Growers Association generated 1 million unit sales in year one with their Applesnax offering.
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 FIT has been instrumental in the development & servicing of a number of highly successful campaigns between The Wiggles and their various partners since 1999, such as Applesnax which sold 1 million units in their first year. |