PREPARING FOR CORPORATE PARTNERS

Sponsorship is a complex marketing tool.

To convince sophisticated corporate marketers that your organisation is the right vehicle to carry their message, you first need to ensure you have the understanding, capacity and desire to cope with a robust partnership.  FIT offers strategic advice to rights holders on;

•    Brand development and management
•    Identifying and constructing sponsorship assets
•    Defining target markets
•    Formulating sponsorship frameworks
•    Determining partnership hierarchies
•    Developing pricing and benefits

FIT can provide a variety of examples across the Arts, Culture and Entertainment landscape where we have assisted rights holders to prepare for corporate partners. After working with FIT all would attest to a vast increase in their internal capacity to understand and cope with the rigours of sponsorship marketing.

"The audit process carried out by FIT has been outstanding. It has brought clarity, perspective and insightfulness to our endeavors and set us on a path we believe will deliver the best outcomes for the NSW Fire Brigades and our future Partners."

Christopher Fish, Sponsorship Manager, NSW Fire Brigades